Friday, February 29, 2008

Hey, Nokia: Geeky dudes don't want pink hats



MIAMI--A tech conference just wouldn't be a tech conference without a few wacky parties. The Future of Web Apps event in Miami this week is no exception.

Handset manufacturer Nokia decided to take advantage of the fact that no official FOWA parties were on the books for Thursday night, and threw its own soiree at an awkwardly-named Miami Avenue bar called Dolores But You Can Call Me Lolita (if it's going to be literary, can't the name at least be a little shorter?) as a promotion for its S60 smartphone software. It was appropriate for an event held in conjunction with plenty of developers, because the Symbian-based S60's hallmark is the fact that it accepts third-party applications.

We tried really hard, but BricaBoxs Nate Westheimer and I couldnt find a way to make the pink Nokia S60 hats look hardcore.(Credit: Caroline McCarthy/CNET News.com)

The highlight of the party, aside from the free drinks, was a screaming contest. Yes, a screaming contest. Attendees were divided into groups based on the color of a smiley-face sticker on their badges, and each group was given an S60-equipped handset with an application installed that measured the volume of whatever was getting spoken or shouted into the phone. The group that could raise the volume highest by screaming into the handset was awarded with a Bluetooth headset for each member.

My group didn't win. After the screaming contest, I spent a bit of time talking to entrepreneurs from a few local tech companies like Grooveshark and Scrapblog. Then I went to sleep. The end.

In Nokia's swag bag? A memory stick (okay, I can deal with that), an extra-large T-shirt (beach cover-up!), breath mints (do they really think FOWA-ers are going to be making out?) and a pale pink baseball cap. Um, hello? The S60 party was about 95 percent male. Heck, even your average female wouldn't put on one of these hats.

And despite our valiant efforts, as you can see in the accompanying photo, even BricaBox founder Nate Westheimer and I couldn't make those hats look hardcore.

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